A lot of people ask a question what exactly “Down Side” to Affiliate Programs is? Well there are couple of “down side” points to make about affiliate marketing. The first thing for you to know is that payments for credited referral sales (earned commissions) are usually not paid right away and there are some positive reasons for this practice by those running affiliate programs:

You might know that when a sale is made at a website, the purchaser usually has a money-back guarantee period of time (usually 30 days) to use and evaluate the product and to make sure the chosen product meets the user’s needs. In the case that the buyer requests a refund of the purchase, then the affiliate also loses their commission for the sale . Here it should be added that payments to the affiliate are usually delayed until after the refund period has expired, simply saying the product owner is not “left holding the bag” for already paying a commission on a sale that has now been refunded.

Usually commissions are paid on a regular payment cycle, normally monthly. What you earn in one payment cycle is usually not paid until the next payment cycle because in this way all commission payments can be completed at one time and, in addition it is not a full time job that must be paid daily, weekly or monthly.

You should know that the main “down side” to affiliate marketing is that most affiliate programs set a minimum dollar amount you must reach in commissions before they will cut you a payment. Usually, this ranges from $20 - $50.

In order you will understand it better let’s have an example. Imagine you sign up for an affiliate program that has a $30 minimum payout level and the product sells for $49 with a 50% commission. You do all of your work and generate a sale from your affiliate link. So, you have made a $24.50 commission and then you get that paid to you on the next payment cycle, right? Actually, not exactly. The point is that your commission does not reach the $30 minimum payout the program sets before they will incur the expense of cutting you a payment. That is why you have to wait until you make another sale in order to get you over the minimum before you get your commission on the first sale.

It should be added about the minimum payout level that it applies to each individual product for which you are an affiliate. It means that different people own different products and the earned commissions for all products don’t accumulate to get you over any minimum payout level.

But, it is not that bad as it may appear due to that minimum payout level problem is solved when using affiliate sites instead of individual affiliate programs. You can be sure that each sale you make with the help of the affiliate site is accumulated into one qualifying pool that means that you only have to make cumulative commissions in order to meet the minimum payout level to get paid.

There is also another important thing about affiliate marketing for you to know is how to get your affiliate link online

The most pleasant thing about affiliate marketing is that you are not trying to convince anyone of anything, so, you are not like a salesman in the real world. You just register a domain and put up a product review minisite, a one page website that describes and promotes all the features and benefits of the product being promoted. Although a product review site is recommended in order to achieve the better results, it does require that you do have some web space on the Internet. Just a few dollars a month and you will get your hosting accounts. There can be a lot of review sites on one hosting account.

There are also possibilities if you do not want to create product review sites. The point is that there are such affiliate sites that offer you pre-made products and websites and if you join their affiliate program you can use them for free.

For information about making instant money online visit this site that has lots of information about earn extra money online.

Get competent experiences in the topic of website traffic - this is your personal knowledge base.

Filed under: Website Marketing by Ftraff
No Comments »

An effective branding system starts with a great name. Unless you can put a name to your company that will distinguish it, you cannot proceed with creating a brand. It is similar to a newborn child, who must first be named before he or she can create their unique identity. Only then can you proceed with succeeding methods that are aimed at creating your mark in the market and enabling your business growth.

Creating a Name

Naming a company or brand is not as easy as naming a newborn child. Indeed, multiple factors come into play such as producing a name with a good recall on the consumers, the type of product you have in your business, its features and usage, and other benefits that consumers can experience from using it. That is just one aspect of what you need to consider when naming your product or brand.

The other end of the formula requires you to envision yourself in the mindset of the consumers. How is the product useful to me? And what benefits can I get from using it? Add to that all other competing businesses that offer the same product as you do. These are all pointers you need to look into if you want to get a share of the market and increase recession proof sales production.

Do’s and Don’ts

Creating a business name can be confusing sometimes, either for lack or excess of ideas that make it difficult filtering them out. Below are a few tips you should consider when naming a business:

• Opt for memorable and catchy names instead of generic ones that are difficult to register in the minds of the consumers.

• Never use names that literally describes the product. Go for creative ones.

• If possible, do not use geographical names because it limits the scope of your business. However, this is an advantage if your product is associated with a given locale or affinity.

• Refrain from restrictive names to save you from trouble in the future in case you want to expand your line of business.

• Keep them short so as to produce memorable names.

Name as Part of Branding Strategy

A business name is not just a name; it represents your business identity. And in the business community, the way you represent and project your image is crucial in determining success. This is because perceptions, more than the actual value of the product or services, is essential in helping consumers decide on whether to buy that product or not. On top of the brand itself, it makes association with the company and its reputation. That is why most businesses spend and invest most of their efforts on building a trusted business reputation that will strengthen the trust of consumers on their company.

Your business name essentially determines how far your company will go in this endeavor. When people encounter your business or brand, you have only a meager amount of time to catch their attention. If you fail to do so, then you would have lost a potential customer. More than just intriguing, a good business name is one the compels your target market. If you can produce one, then it will surely catapult your business to your desired commercial success.

A a good business name is not just a superficial aspect involved in branding but rather a legitimate business factor that must be taken into consideration.

Shortcut to important facts about ladies golf clubs - check out this web page.

Filed under: Website Marketing by Ftraff
No Comments »

According to the pros, don’t waste your time attempting to target anything else! After spending countless hours of learning from some of the best internet marketing mentors, it is clear that they all teach this as the key to your targeting efforts. Don’t re-invent this concept when it works so well. So let’s take a quick look into this so you can start making money online

First of all, what is a ‘niche’ and how can I make money online with it?

In terms of successful internet marketing, a niche is, in its simplest form, a group of people, typically known as ‘members’, with a common interest. For example, a group of people who have an interest in training show dogs.

Second of all, what constitutes a potentially good niche?

In order for a niche to be worthy of selecting it must have members with defined needs and wants that can be met by products or services that those members are willing to purchase. Let’s take a closer look at what that means relevant to our dog training example used above. Defined needs: they will all likely need to know what the basics of dog show training are and probably all want to know what the best trainers in the world do - what are the secrets to their great training techniques. To meet those needs an example of a great product would be an ebook that explains the basics of dog show training and to satisfy their wants, perhaps a video of an interview with one of the world’s best trainers. Finally, check to see if there is an indication that these members would pay for these products. If this combination of attributes exists, then you can proceed with a plan to target that market.

Next, how do you find such a niche on the internet?

There are several ways to find a niche market including studying magazines, general directory of websites, watching infomercials, reading direct mail etc. If you are truly interested in learning the details of each of these methods, I recommend you find a great internet marketing mentor. If you just want to do it on your own for now, use these ways to start your search by trying to see recurring or popular trends. For example, go to ‘training dogs for show’ websites and see if there are many sites, do these sites sell relevant products and services? Are there show dog training magazines? Using all of the resources mentioned above you should be able to determine whether your chosen area is a niche you can target market.

Finally, how do you pick a hot niche?

You need to learn how to check traffic inventory (how many members go to the show dog training websites, for example), survey what is known as the shotgun splatter effect, analyze the average sales price in that niche, search for competitors, avoid oversaturated markets and then, decide if that niche is likely to have other spin off niches that will be of interest to the niche you are considering.

Once you have made your selection you will be able to market to the members of this niche over and over again. Sound like fun? Get yourself a great mentor if you need to learn more. It is my passion and hobby to seek out internet mentors on a variety of topics that interest me, so I know there are great ones out there on this topic.

Good luck with targeting your niche market!

Get handy tips about how to make a blog - read this web page.

Filed under: Uncategorized by Ftraff
No Comments »

Aspiring entrepreneurs and web based business owners are often misled or misguided on the topic of how to properly conduct market research that uncovers a profitable niche.

The path most unsuspecting entrepreneurs take is by ending up at keyword tool or database to begin their search so they can start an online business

As a keyword research expert and founder of one of the leading keyword research services on the internet, I can say with firsthand experience that keyword databases are not the first place to look nor should be even considered. Here’s why.

The primary keyword databases that are currently available to the general public only give search counts on a limited amount of data that accounts for 1% - 2% of the actual searches people do around the entire world. They can only predict (emphasis added) the real majority of searches that are being done on the big five search engines such as Google, MSN, Yahoo, AOL and Ask.com which hold 97%-98% of the keyword data.

Most importantly, keyword research only shows what keyword phrases people are using in the search engines to search for answers, not what people actually buy on the internet. Just because a group of people search for specific terms or brand names does not mean that’s what they purchase. That’s a key distinction many entrepreneurs and business owners tend to gloss over.

When looking for a profitable niche marketplace, your primary focus should be looking for proof of a group of hungry and rabid buyers that want to exchange their money for a service or product (information, physical or digital). Without this crucial qualifier, you may have the greatest product in the world, but you may be lacking a market to sell it to.

This article will present a number of great sources to look at which will give you a running start to uncover a truly, profitable marketplace exists before you go for the gold and put all your resources into a website, product creation or expenditures toward some sort of online property.

Once you establish that you have located a market that contains signs of adequate commerce moving through it, you then have a worthy reason to look further into a keyword research service to find out what keyword phrases people use to find the market you have chosen.

Let’s begin looking at how to identify a profitable market.

MAGAZINES

One of the best ways to find signs of a truly profitable marketplace is looking for a magazine in that industry. If a publisher has enough money to print and circulate a full color magazine, there are most likely advertisers that support the funding of the magazine’s ability to circulate all the copies which most likely means there are sales being made by those advertisers.

Now, this may bring you to question whether there is too much competition in a marketplace with so many advertisers selling in a magazine.

In fact, it’s a great sign to have competition which means there is an adequate amount of customers to sell to and a portion of a sizable pie to be had in that marketplace. If there is very little competition, you may (1) not have adequate product being sold in that space; or (2) not have a marketplace to begin with. The larger the competition is, the larger the piece of revenues you will be able to grab.

Without having to leave your seat, you can hop on over to Magazines.com and looking through the number of different categories to find a profitable topic or industry in which to start an online concern.

One of the things you’ll want to focus in on is the number of subscribers each magazine has and how long the magazine has been in print for stability purposes.

Make a list of magazines you want to look into and then go hunting for them at one of those large dedicated newsstands that covers just about every magazine on every topic.

To get a better look at what people are buying in the online world, you will need to ultimately decide whether you wish to represent physical or digital products.

PHYSICAL PRODUCTS

There are two incredibly huge marketplaces that are massively trafficked, move a lot of product and are great places to find what people are really buying.

Let’s start with the first huge marketplace…

eBay

At eBay, you can look through a list of the most popular products people are buying through auctions or from eBay stores that vendors have setup. To see a visual path on how to locate the most popular products, please use the reference below to view the extended version of this article.

Amazon

Another really big marketplace is Amazon and it’s not just for books. You can find just about any product and name brand that is a mover and shaker. Again, look at the most popular products in those categories that catch your attention.

DIGITAL PRODUCTS

If you wish to sell products of the digital nature which does not require inventory and which usually carries high profit margins for affiliates, you’ll want to check out the Clickbank digital marketplace that ranks product sales from highest to lowest sellers in each category.

Just browse through categories at Clickbank.com and you’ll instantly find the top sellers of digital info products, software and subscription services which are located right at the top listings. See also reference section below for a link to the extended version of this article for visual aids and more detailed guidance.

Once you gather the adequate market research, you can do one of the following:

• Create an online store that ships out physical products and merchandise (requires inventory)
• Sell merchandise through eBay auctions or their online stores (requires inventory)
• Create a site that represents vendors as an affiliate (requires no inventory)
• Create your own product, service or software for a digital product (requires no inventory)

Having used at least two of the four places above, you can be assured that you have conducted proper market research to uncover “proof positive” what people are buying and, thus, a profitable niche market.

You can then quickly build out a non-complex site with a simple product offering, find some low cost keywords to use in a Google Adwords Pay-Per-Click campaign with a minimal spend of $50 to test the market and see if you have a winner.

If the initial test results pan out, meaning that you pulled a profit from your test, you can invest more energies, conduct more extensive keyword research and expend more advertising dollars. If the test results do not pan out, find another market until something sticks.

I believe this should arm you with enough information to get you moving toward finding a market with bottomless profits.

Find timely experiences for web traffic - your own knowledge pack.

Filed under: Uncategorized by Ftraff
No Comments »

If you are reading this article then you might know that the Internet has been making a lot of people rich in the last 20 years just like any other business platform in the world. It is something new and extraordinary and in addition earning money online using affiliate marketing is not a very difficult deal to manage with. Now you probably wonder what exactly affiliate marketing is. The short answer is that affiliate marketing is using you as the marketing vehicle for the millions of products out there that are needed to be sold.

As a matter of fact being an affiliate marketer you are essentially a salesman selling great products that you are interested in. You are able to choose from millions of affiliate products, but there are no conventional “sales” jobs involved in selling them.

First of all you have to pick a product to promote. Actually, there are usually 2 types of affiliate programs with similar and at the same time different concepts. Both concepts are designed to make affiliate sales but the thing how you get there is a little different for each.

Talking about the first concept it means that you have a one product or service where that one item is offered by itself. Mostly the author or a reseller offers an affiliate program for the product. You will need to join and be assigned a unique affiliate link and password to your account in order to become an affiliate. The link will both identify you as an affiliate for that product and also identify which affiliate you are in order to let them know who to pay for a sale. The other important thing for you to know is that you will need to keep track of what affiliate link goes with each product you sign up for because each product will have a different affiliate link.

Having one affiliate program wrapped around numerous individual products and/or services is the second concept. It has lots of advantages in comparison to the single product program:

• There is only one account for all commissions to accumulate

• There is one account, one password to keep track of for numerous products and services

• Numerous products and services to promote with one account

• New products are added regularly into the one account

• High volume activity and usually a support staff exists and that provides quicker support responses

• No need to worry about getting paid.

It could be said that these sites exist by keeping their affiliates happy. This may or may not be the case for an individual running an affiliate program

The point isthere the question ‘Which one is best?’ could not be simply answered and the reason for this is that both concepts have their place in the online marketing arena. It is only your decision to choose that concept that will need your demands most.

Of course, the thing about affiliate marketing you are most interested in is money! So, affiliate marketing is all about making money for both parties and often the commissions on sales (purchasers you send to the site through your affiliate link) are 50% or higher! Some of the better affiliate programs pay as high as an 80% commission on every sale you make.

It should be also pointed out that the product owner handles the product delivery, customer service and virtually everything else beyond your referring targeted potential purchasers to them. The only overhead that you will have is your domain (usually under $10 a year) and if you decide to do review sites, web space (a few dollars per month).

A lot of free advertising venues such as online classified ads, article submission sites and more to refer traffic to your affiliate link site can also be used. But you must be aware that due to that you would not be able to push these articles up in the search engine rankings as easily as if you had a domain you would be missing out on building a much higher income potential because. Getting traffic from search engines is the gold mine of affiliate marketing!

So, don’t hesitate and choose your affiliate programs and products carefully and wisely. There is no need to want to become a full time marketer to enjoy affiliate marketing you can use it for a little extra money.

Looking for a way to get instant money online? Visit this site for the tips about how to earn extra money online.

Access free tips for website traffic - this is your individual guide.

Filed under: Website Marketing by Ftraff
No Comments »

A new method to get traffic to your blog is through social book marketing. In order to do this you need to create accounts at multiple social sites so that you are able to submit your blog links to them. Then you want to create multiple tags that help to define what your blog is about and the content that it contains.

Creating tags allows you and other people to find your blog a lot quicker and easier. This way, the people that find your blog are actually interested in what your blog is about.

With social book marketing people can grab your RSS feed, if you have one, and you should have one, to use on their sites or to send it to friends that would be interested in what your blog is about. When people grab your RSS feed it provides you with quality one way back-links. The more back-links you have going to your site the better you will rank within the search engines and more traffic you will receive.

The key to really getting this to work is that you have to be social. If you sign up to social bookmarking site and only submit feeds about your blog without ever looking at and using other peoples feeds then you will not get what you are after, traffic!

Using forum marketing is another highly sociable way to get traffic to your blog. When you are in a forum they usually allow you a signature that can have links in it. You want to use something that is going to peak the interest in whatever your blog is about.

In order to find forums that are relevant to your blog topic go to Google and type in “your blog topic + forum” and it will pull up a list of all of the forums in that category.

If you want to get traffic from the forums you need to show them you’re an expert. The best way to do this is to make sure that your posts are accurate, well knowledgeable, and actually help the people that ask the questions. If you do this people will be interested in what you have posted on your blog. You want to contribute to the community, not spam.

Forums can also help you get traffic to your blog through article delivery. Forums can help you with article marketing because they give you an unlimited amount of things to write about. You’re able to see what the most commonly asked questions are and you can turn those into articles. You can either answer the questions yourself or see how other people are answering them. Make sure that you put your articles in your own words so you don’t get charged with plagiarism.

If you want to see a huge increase in the traffic from the articles you’re writing then you should consider using an article delivery site.

Read free points of view about web traffic - this is your own guide.

Filed under: Website Marketing by Ftraff
No Comments »

Niche marketing has proven to be a common path to success for many small businesses and indeed many novice Internet marketing start ups, and there’s a very simple reason for this, no small business can be all things to everyone. Niche marketing is a profitable venture in spite of being small in size in comparison to the towering business houses catering to the mainstream consumers. It is all about finding a specific target market and offering them a specific solution to a specific problem.

Niche marketing research is a very important skill you need to learn and develop if you want to successfully make money online as a internet marketer. It is all about making the most money with the least effort. Niche marketing is the process of finding and serving profitable market segments and designing custom-made products or services for them. You can get training and support at Wealthy Affilate.

Niche Marketing ideas are all around us and it is up to the business owner to ensure that the most appropriate Marketing Niche Strategy is employed in the business on a daily basis. Niche marketing is the only real way to make money online, regardless of the niche market you are in. It will allow your business to be a big fish in a small pond — and that can pay off in a big way.

Niche marketing means focusing your business on a very targeted segment of the population, whether it’s a specific geographic region, a particular demographic group, a select industry or some other group of people with shared interests. Niche marketing is a great way to earn an honest living online. Niche marketing today means targeting, communicating with, selling, and obtaining feedback on the heaviest users of your business’s products or services.

Niche marketing is not about trying to sell your product or service to the globe at large. Niche marketing is not about trying to compete. It is not about selling to different people every day of the week. It is not about focusing on the big picture.

Niche marketing is only about looking closely at the possibilities. It is a type of promotional and marketing strategy that targets a specific audience with specific needs or interests. Niche marketing is an excellent strategy for those who are looking to expand upon their business, or even for young businesses that are just starting out.

Are you ready to discover how you can make a part time or full time income on the internet, with easy to understand and use niche marketing strategies, tips and advice.

Get the training to start make money online.

Niche marketing is not a fleeting strategy. Niche marketing has worked for generations and is even more relevant today as consumers filter out generic marketing messages and seek relevant (local), value-oriented information.

Get crucial tips about web traffic - your own knowledge pack.

Filed under: Uncategorized by Ftraff
No Comments »

For affiliate marketing for home internet business, having a business yourself is not even really a requirement. If you are nuts about hair products, you can make a living selling hair products without having to take orders or stock products. That’s what I’m talking about. No stocking product in your garage, taking orders and everything else associated with a typical business.

In affiliate marketing, all people involved in the program get benefited. The affiliate earns income each time he refers a visitor to the website of the merchant. And on the other side, the merchant produces sales without spending a lot of funds for advertising and promotion. The goal, of course, of both sides is to attain as much earnings as possible.

Since the goal is to earn more income, both affiliate and merchant should consider including the practice of back-end selling in their business activities. Back-end selling is a great support for affiliate marketing. It can greatly augment the income produced from affiliate marketing.

Basically, back-end selling is the selling being conducted after the initial sale. That is, when a visitor becomes a paying customer for one product, another product can be advertised and sold to the same customer. This second product is called the back-end product. Since the customer is already acquainted with the merchant or affiliate, there is already an element of trust planted in between. Selling the back-end product may be easier than the initial sale.

Historically, back-end selling has helped boost the sales of both the online businesses and the land-bound companies. As indicated before, the major reason is the established trust between the customer and the merchant or affiliate. If the customer is satisfied with the first product that he purchased, he will logically assume that the online company is offering quality products. A satisfied customer can be easily turned into a “repeat customer”.

The usual technique in backend -selling is to make the customer aware of another product, This second product can cater to the other needs of the customer. And when the satisfied customer becomes aware of the second or back-end product, he will certainly look into it and may decide to purchase it. After such a sale, the merchant or affiliate may offer another back-end product.

Back-end selling had been proven to be powerful in augmenting the income many traditional and land-bound companies. This marketing practice has also made hundreds of online companies flourish and expand. Therefore, it can be a marketing practice that can surely work well with affiliate marketing.

While affiliate marketing will attract new customers and lead to the first sale, the back-end selling can build loyalty among the customers. In other words, back-end selling is one major ingredient in creating that winning formula in affiliate marketing.

Every affiliate should look into the financial promise of back-end selling when coupled with affiliate marketing. These two can make the affiliate earn unbelievably amazing income.

Learn more at The Rich Jerk Scam
Check out the best products at The Rich Jerk

Read useful hints to silver bullion bars - this is your personal knowledge base.

Filed under: Website Marketing by Ftraff
No Comments »

Crossing the Line - the line between performance and traditional advertising has been breached and the best days of affiliate marketing are ahead.

By Greg Shepard

Years before the NASDAQ tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive revenues, paying a commission for each sale referred. The practice spread quickly and became known as “affiliate marketing.” By early 1999, Forrester Research proclaimed “affiliate programs” as the Web’s most effective traffic-driving technique – almost twice as effective as banner advertising.

Consider that by September 1999, more than three years after Amazon launched, there were over 1,000 merchants offering affiliate programs. And by 2000, Amazon’s Associates Program had grown to over 500,000 affiliates. What Amazon founder and CEO Jeff Bezos started as a polite conversation had grown into an entirely new industry, bringing with it affiliate networks, directories, newsletters and a variety of consultants. Other innovations followed and affiliate marketing is now an integral part of the Web’s composition. It’s also now widely heralded as the Web’s most cost effective marketing vehicle.

Still, as affiliate marketing evolved, issues with the model have been exposed. The affiliate community needs to remember that affiliate marketing is not about generating cheap advertising, but developing profitable strategic relationships.

But now there is a way for merchants to now offer a win-win where both merchants and affiliates have a vested interest. Improving technologies now make it possible for the formerly CPS, CPA, CPL performance programs and the CPM, CPC, and flat advertising models to unify creating a new hybrid that I call the CPP (Cost-Plus-Performance) model.

The CPP combines a paid campaign with a performance campaign and offers the best of both worlds. I see this as the future of affiliate marketing, a wide-open world of performance and payment where the CPP takes inventory lost to Google’s AdSense and advertisers back. The result is a whole new world of opportunities for merchants, affiliate managers and affiliates.

The hybrid CPP is converting former CPM, CPC advocates into affiliate marketing believers. For many top websites, affiliate marketing now represents a chance to loosen the grip of pay-per-click search engines and costly advertising. The most difficult obstacle in affiliate marketing is finding good affiliates with traffic. If a site sells traffic then they must have it, and if you negotiate a Cost-Plus-Performance payout valuable opportunities begin to open up.

Merchants are also realizing that affiliates need better tools as well. Technologies such as data-feeds, site and shopping cart abandonment (exit traffic) promise to allow merchants, who are also affiliates, to increase EPC and EPM numbers without compromising the visitors experience, thereby improving monetization. By simply offering additional products and/or service offers at or after the point of sale, merchants can add revenue without diluting the sales process.

It’s becoming clear to merchants, affiliate managers and affiliates that the line between performance and traditional advertising has been breached.

It started with Google’s entry into the market. Google’s AdSense captured valuable affiliate program inventory, which caused the flexible affiliate marketers to evolve again. The industry’s response was to tangle with the paid advertising side of the market. Google’s method is to pay out for ad space – the same ad space that was used by affiliate marketers. That limits available inventory and changes the Web publisher’s expectations.

Some affiliate marketers using AdSense end up to cannibalizing their own market. Why? To get guaranteed income from traffic. If you pay for traffic, you’re guaranteed to get it. The merchants get guaranteed traffic and the affiliates get guaranteed revenue from traffic. However, this presents a problem. Traditional advertising places the risk on the merchants, while performance places the risk on the affiliate. In either case only one has a vested interest in the campaign.

It’s clear from a handful of recent studies and reports that marketers are frustrated with the current process.

In a survey of 135 senior-level marketers a recent study found that while 60 percent of respondents said that defining, measuring and taking action on ROI is important, only 20 percent are satisfied with their ability to do so. In addition, 73 percent reported a lack of confidence in their ability to understand the sales impact of a campaign.

The study, conducted by Marketing Management Analytics (MMA), the Association of National Advertisers (ANA), and Forrester Research in April 2005, was presented in July at ANA’s 2005 Marketing Accountability Forum.

Also this summer, a MediaLife’s media buyer survey quantified what most already suspected: media buyers think that about only half of media reps know what the heck they’re doing (via MediaBuyerPlanner.com). A significant minority of the buyers – about one in six – have such a low opinion of representatives that they said only 10 or 20 percent are useful.

Complaints centered, unsurprisingly, on time wasting, both in the form of over-contacting and proving ill prepared when conversations do take place. Another big complaint proved to be overly hard selling, with some reps seeming to believe that repetition or browbeating may succeed in getting a property on the buy where the numbers won’t.

Half of the buyers said they agree with the statement that the rep problem was “no big deal. Sure, they’re annoying sometimes, but I’m sure they find me equally so. It’s how the industry is set up.” About 45 percent agreed instead that they are “a necessary evil. Most are okay, but there are a few really obnoxious ones I hate doing business with.”

Even with all the issues, the good news is that the affiliate community is still evolving.

Learn more at Google Cash
Check out the best products at Google Cash Review

Access pragmatic recommendations about wealthy affiliate success - study this page.

Filed under: Website Marketing by Ftraff
No Comments »